So I’ve arrived in Chicago for a visit to Northwestern. On the way I passed a taxicab with a very simple ad, black lettering on a white background, that read “Sarah Marshall sucks,” with a website underneath it:
Now naturally, gullible old me was like “wow, this guy really went all out in hating this chick. And I bet he’s loaded too, considering he was rich enough to pay for ads all over the city. I can’t imagine what she did to him to push him to this…dear God.” Then…I clicked on the link, and read a couple of posts on the site. Then…I clicked on the video…which turned out to be a preview for a movie…about a guy whose girlfriend breaks up with him.
Stupid viral marketing.